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Tesla Rebrands Full Self-Driving In Europe After Regulators Called Name Misleading

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Tesla Rebrands Full Self-Driving In Europe After Regulators Called Name Misleading

Tesla has stopped calling its driver-assistance system "Full Self-Driving" on European sales websites. The feature now shows up as "Tesla Assisted Driving" after Germany's transport ministry said the old name oversold what the car can actually do.

The switch follows weeks of back-and-forth between Tesla and German regulators. The regulators back wider European approval for the system but wanted the branding fixed and operating limits tightened first. German officials say the European version has been modified to meet EU rules instead of matching the earlier software exactly.

Germany's Federal Ministry of Transport had flagged the "Full Self-Driving" label as misleading. The ministry argues the system doesn't take over the entire driving task and still demands constant driver attention.

Tesla's supervised system now operates in several European countries under national approvals. A vote at the EU's Technical Committee on Motor Vehicles that could expand approval further has been pushed back to December. In those talks, German officials have pushed for rules so the system can only exceed the posted speed by about 10 percent instead of using a larger built-in buffer.

The European build uses different behavior settings from the one in the United States and omits some features sold stateside. Reporting on the Dutch-approved configuration notes that it drops the Sloth-to-Mad-Max style profile sliders in favor of a simple maximum-speed setting. Core functions like steering, acceleration, braking and lane changes stay in place.

France has held off approving the system entirely, citing broader road-safety worries. It insists it will wait for a full EU sign-off.


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