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Tesla Is Squeezing More Money Out Of The Cybertruck Before It Dies

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Tesla Is Squeezing More Money Out Of The Cybertruck Before It Dies

The Tesla Cybertruck has roughly eight months left to live. And while the automaker hasn't called the stainless steel doorstop a failure (despite it becoming the shortest-lived model in Tesla's lineup), Tesla appears to be doing everything in its power to squeeze every last penny out of it before production shuts down for good.

Just days after announcing it will discontinue the Cybertruck, Tesla has reduced its available trims to just a single version: the top-tier Cyberbeast, which costs an eye-watering $109,990. It seems to be betting that fans are willing to pay top dollar to get one of the strangest trucks ever made while it's still on sale.

Affordability has always been elusive for the shiny trapezoid, though. And that may have factored into its downfall.

The Cybertruck was originally poised to start at $40,000 when it was announced back in 2019. It was also supposed to have up to 500 miles of range and a towing capacity of 14,000 pounds. None of those came to fruition. Instead, Tesla introduced a $59,990 entry-level version earlier this year, only to raise the price by $5,000 just 10 days later before killing off the trim level by September.

That left the Dual Motor AWD truck at $74,990, the Premium AWD at $84,990, and the Cyberbeast at $99,990. When Musk announced that Tesla would discontinue the Cybertruck last week, the company almost immediately hiked the price of all trims by as much as 10%. The Dual Motor AWD hit $82,490 (but could no longer be ordered), the Premium AWD hit $92,490, and the Cyberbeast hit $102,490.


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