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Quarterly price hikes becoming ‘new normal’ amid rising costs: Mercedes-Benz India’s Santosh Iyer

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Quarterly price hikes becoming ‘new normal’ amid rising costs: Mercedes-Benz India’s Santosh Iyer

Quarterly price hikes becoming ‘new normal’ amid rising costs: Mercedes-Benz India’s Santosh Iyer

The MD & CEO of the luxury carmaker says the company is facing longer shipping timelines along with inflationary pressures weighing on the business.

With the India luxury auto market experiencing sustained cost pressures, the top executive of Mercedes-Benz India said quarterly price hikes are becoming a "new normal", owing to rupee depreciation, higher input costs and rising logistics expenses. Mercedes-Benz India has implemented repeated price increases this year, including one on October 1, after implementing increases in January, April and July. “We have done three price increases already. On October 1, we increased prices again. But I think that's becoming the new normal for us,” Santosh Iyer , MD & CEO, Mercedes-Benz India said during quarterly results media briefing on Monday. Advt

The company is facing longer shipping timelines along with inflationary pressures weighing on the business. Shock absorber Despite the cost pressures, Mercedes-Benz India said it has not passed the entire burden on to customers. Instead, the company is using financing initiatives and multiple campaigns, such as Dream Days including EMI holidays, to soften the impact of higher vehicle prices. “We are not passing on this entire burden to the market. We are doing, you know, 1.5-2 per cent quarter on quarter,” Iyer said. According to Iyer, the incremental monthly EMI impact remains relatively limited, allowing customers to continue purchasing Mercedes-Benz vehicles despite the higher sticker prices.

The German automaker sold 15,190 units from January to September 2026 powered by new launches and high demand for products like the E-Class, GLE, GLS, and V-Class along with retail expansion.


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