Polestar has unveiled its Formula 2030 concept, offering a first look at design features destined for the next-generation Polestar 2 and the upcoming Polestar 7.

Polestar, jointly owned by Volvo Cars and Geely Holding, along with their chairman, Chinese billionaire Li Shufu, unveiled the new Formula 2030 concept on Tuesday, billing it as the “physical manifestation” of the company’s wider Formula 2030 strategy, which is designed to grow the business and move towards profitability

Polestar’s press release makes liberal use of design jargon, some of it easier to picture than others. A few details will carry over to the next Polestar 2 and Polestar 7, though we’ll have to wait for the production cars to see how much survives.

The Formula 2030 concept is 4,680 mm long, 2,021 mm wide and 1,350 mm tall, with a 2,780 mm wheelbase. In profile, the cabin sits well back and the rear haunches flare out over the wheels. From above, the body narrows through the middle before widening again at the rear, giving it what Polestar calls “coke bottle hips”.

A supposedly “UFO-esque rear” is combined with “a new era of lighting signature” that removes the previous lightbar, while wraparound windscreen and rear glass are intended to pay homage to the first-generation Polestar 2 – which at least bodes well for those who would like a rear windscreen, as distinct from a rear camera.

In fact, some of the interior images highlight a spacious and roomy interior, which is definitely aided by the prevalence of glass, including a panoramic glass roof.

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