A new luxury EV brand , whose first vehicles were spotted testing in Australia in July, has confirmed it will enter the market in early 2027 with its first electric SUV.
Avatr, part of the Changan Group, aims to open pre-orders for its first model, the Avatr S07L SUV, by the end of 2026, featuring 800V architecture, rapid-charging tech, and a Meridian audio system.
“AVATR was created around a simple belief that the future of luxury should be intelligent, but it should also be emotional. We call that Emotive Luxury. Australia is an important market for AVATR.
Australian customers are sophisticated, discerning and increasingly open to brands that challenge traditional automotive conventions. They expect design, technology, performance and experience to come together without compromise,” said Bryan Guan, the general manager of Changan Group Australia.
“The Avatar 07L embodies that philosophy. It is more than our first vehicle in Australia; it is the first expression of what we believe premium mobility can become.”
Avatr is a premium Chinese EV brand created as a joint venture between three industry giants. These include the auto manufacturer Changan, the battery manufacturer CATL, and the tech company Huawei.
It was founded in 2018 and is headquartered in Chongqing, China, with design and engineering hubs sitting in Shanghai and Munich, Germany.
The Avatar 07L was sighted in New South Wales and has been testing ahead of the model’s launch in Q4 2026.
The 07 is currently sold in right-hand-drive markets like Thailand and Singapore, which has a standard wheelbase.
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