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Mazda Knows People Don’t Really Want An Electric Miata

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Mazda Knows People Don’t Really Want An Electric Miata

Mazda knows better than most automakers that the MX-5 Miata isn't about having the biggest engine, the quickest acceleration, or the latest technology. It's about being small, light, relatively affordable, and pure fun. And judging by what customers are telling the company, they want the next-generation roadster to stay that way.

Speaking with CarExpert at the Australian launch of the new electric CX-6e, Mazda Australia managing director Vinesh Bhindi said local customers aren't exactly lining up to ask for an electric MX-5. Quite the opposite, actually.

‘We don’t see that many customers coming into the showroom and saying, ‘An electric MX-5? That’d be for me.’ At this stage, it’s MX-5 owners... who are all saying, ‘When can I get the pure analog version of the next generation?’ That’s probably more the conversation on the showroom floor, as opposed to electrification.’

That makes perfect sense for a car whose entire appeal revolves around mechanical simplicity and low weight. Against all odds, Mazda has previously said it’ll get a bigger engine, pointing to the naturally aspirated 2.5-liter unit it’s been working on for a while.

Still a work in progress, the Skyactiv-Z will debut in the CX-5 with an in-house hybrid powertrain next year, and all signs point to the Miata getting it as well. Engineers are targeting a curb weight of roughly 2,205 pounds (1,000 kilograms) or even less for the future roadster.

However, hitting that number won't be easy, since some form of electrification might be necessary to comply with stricter emissions regulations.


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