Maserati just put its Trident on something that is not a car. On November 9, 2026, the automaker and Dubai developer Samana Collecta unveiled Maserati Island, a branded residential development planned for The World Islands off Dubai's coast.
The project marks Maserati's first move into year-round residential real estate. Maserati and Samana Collecta say it will include 840 branded residences, with the first homes ready starting in 2030.
The master plan splits into three residence types: standard branded units, seven water villas, and two tree villas, all under the Maserati name. The first release comprises 232 residences with private pools, spanning studios up to four-bedroom configurations, Maserati and Samana Collecta said in the joint unveiling.
Every unit is built around uninterrupted sea views, with generous glazing and open floor plans meant to pull the lagoon and coastline into the living space. Interiors carry furnishings from the Giorgetti Maserati Edition collection, a partnership the brand started in 2025.
'With Maserati Island, we have taken an important step in the journey that began with Casa Maserati, transforming our vision of Italian luxury into an exclusive living experience.'
Samana Developers CEO Imran Farooq called the partnership "a defining milestone, not just for Samana Collecta, but for the luxury real estate landscape of Dubai as a whole."
Cristiano Fiorio, Maserati's chief marketing officer and general manager of Bottegafuoriserie, tied the launch to the brand's centennial, calling it a project that "marks an important milestone in Maserati's history" as the Trident emblem turns 100.
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