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Hyundai aims to set new mobility trends in India with AI, differentiated products

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Hyundai aims to set new mobility trends in India with AI, differentiated products

Hyundai aims to set new mobility trends in India with AI, differentiated products

MD and CEO Tarun Garg says Hyundai aims to anticipate consumer preferences through AI-led features and differentiated products, with the Bayon and Creta targeting combined annual volumes of 250,000 units in FY28.

Hyundai Motor India (HMIL) is preparing for what Managing Director and CEO Tarun Garg describes as a new golden phase of its product portfolio, with an ambition that goes beyond merely launching vehicles and defending market share. The South Korean automaker wants to shape how Indian consumers experience mobility by deploying artificial intelligence (AI), connected technologies and differentiated products to create demand rather than merely respond to it. That strategy is unfolding against a more demanding business backdrop. Hyundai is trying to consolidate its position in India’s expanding car market, which has seen new players emerge amid accelerated growth, particularly in the SUV segment, which today accounts for over 65 per cent of the country's new car sales. Advt

64 million units, according to SIAM data. The company is entering a new product lifecycle, with three new SUVs on the horizon. The newly-launched Bayon is central to this push. HMIL is positioning it as a 'trend catalyst,' soon to be followed by a brand-new EV developed from the ground up for the Indian market and the next-generation Creta, slated to launch in 2027. Hyundai is targeting combined annual volumes of 250,000 units for the Creta and Bayon in FY28, positioning the two models as complementary offerings for different consumer preferences in the fast-growing mid-size SUV segment.


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