Cars that drive themselves; virtual assistants that plan a week’s worth of meals and create grocery lists; new-car development processes that speed products to market in half the time. General Motors today gave a wide-ranging overview of how it is incorporating advanced technology into its vehicles and processes.
The first bit of new technology that customers will see is enhanced capability of GM’s OnStar telematics service. OnStar is launching an AI assistant in the 2027 Cadillac Lyriq; that capability will roll out to other models, likely the Chevy Silverado and GMC Sierra next year, and can even be retrofitted to some existing GM cars. In its fullest form, OnStar AI “transforms your car into an intelligent partner,” says CEO Mary Barra.
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As part of this effort, all of GM’s current apps will be rebranded under the OnStar umbrella next year. OnStar moves beyond the car to your mobile devices, and those of your family members that you choose to link to it. All of this would be done with the owner’s permission, of course, and GM reps that we spoke to said the company will not be selling drivers’ data to outside firms—that’s important, given how much more this enhanced OnStar will know about you. It integrates your calendar, and uses previous conversations to learn about the operator and make recommendations.
Chief product officer Sterling Anderson described how the company has transformed its product development using artificial intelligence.
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