The team in India pulled out all the stops to ensure that the model made its debut in a locally produced format within six months of its global launch in Europe.
Mercedes-Benz India has localised the electric GLC within six months of its global launch, investing ₹200 crore this year towards the exercise.
The electric GLC has secured over 1,000 bookings and is sold out until March, with the company expecting improved supplies from Q2 2027.
Mercedes-Benz India has invested around ₹3,200 crore in its operations so far and sees the GLC as a potential best-selling EV in India.
For Santosh Iyer, MD & CEO of Mercedes-Benz India , the recent launch of the electric GLC was a special moment in more ways than one. Apart from the fact that the company’s top leadership team was present on the occasion, along with Maharashtra’s political heavyweights, it marked a coming-of-age in the pace of localisation in Merc’s Indian operations. “This was a record time where we were able to get this car in India in a locally produced format in six months from its global launch,” Iyer told ET Auto in a recent interview. It also reaffirmed the importance of India in the Mercedes-Benz growth template. Advt
” This is because the charging ecosystem is in place and consumer acceptance for electric luxury cars is also increasing.
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