Austrian company Easelink presents Luxshare as its first technology license partner from China. Both companies have contractually agreed to pursue the industrialisation and market introduction of the automated conductive charging solution Matrix Charging in China.

Easelink is an Austrian company based in Graz that has developed a unique charging solution for electric vehicles. In its system, the vehicle is parked with a retrofitted charging plate on its underbody over a floor-mounted charging pad—similar to inductive charging. However, unlike inductive charging, power is not transmitted wirelessly (with its associated losses). Instead, the connector mounted on the vehicle lowers onto the floor plate, establishing a conductive connection with significantly lower losses.

After years of development and testing, the system is now ready for commercialisation – and China is one of the most lucrative target markets for Easelink. The company is pursuing market entry via a licensing partnership, as “the specific requirements of the Chinese automotive market call for a local-for-local approach,” according to Easelink. With Luxshare, the company has secured “a dedicated licensee for China.” This marks another step in its strategy to establish licensing and industrialisation partners for the Matrix Charging system in all major automotive markets.

Both companies are already collaborating on initial OEM projects in China to integrate the technology into future vehicle platforms, Easelink states. “Automated charging is constantly gaining importance in China, driven by the advancement of self-driving vehicles and growing demand for convenience features that make charging more seamless for EV users,” Easelink explained in a press release.

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