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DRiV set to drive new growth phase in Indian aftermarket

ET Auto – Electric Mobility logo

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DRiV set to drive new growth phase in Indian aftermarket

With a new Vice President for South Asia, the Tier 1 global aftermarket supplier plans to make India a global sourcing hub and build a sustainable, long-term growth story.

DRiV aims to position itself as a market driver in India's automotive aftermarket, focusing on digitisation, technology and mechanics training.

The company plans to expand its aftermarket portfolio in 2027 with new products across engine components, braking systems, ignition and two-wheeler electricals.

DRiV aims to make India a global sourcing hub, leveraging its manufacturing facilities to expand exports from current markets to 40–50 countries.

It has been barely a month since Rohit Choudhary took over as Vice President & General Manager, South Asia, of DRiV with India as his work base. “Even though I spent the last 18 years in the US and Canada, I grew up in Delhi and understand the market, culture and language,” he told ET Auto in a recent interview. To that extent, returning to India went beyond the professional part to literally coming back to his roots. For Choudhary, it is now important to leverage his learnings abroad and bring them back to the automotive aftermarket in this part of the world. “So rather than being a fast follower, we will be the market driver when it comes to some positive changes in digitisation, technology and mechanics training,” he said. Advt

The key is to be “very nimble and flexible” when it comes to new product launches, especially with the changing environment in the Indian vehicle parc.


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