CONNECT WITH US
EV & Mobility

EV & Mobility

China's BYD Is Close To Outselling Ford In Europe

Motor1 logo

Published on

Add as a preferred source on Google
China's BYD Is Close To Outselling Ford In Europe

Chinese automakers aren’t coming to Europe; they’ve already arrived. Data published today by the European Automobile Manufacturers' Association (ACEA) shows BYD is breathing down Ford’s neck on the continent. Registrations of cars made by Build Your Dreams (yes, that’s what BYD stands for) surged by 144.1 percent in the first eight months of the year, reaching a record 234,099 units. Meanwhile, the Blue Oval continues its free fall, dropping 14.4 percent to 244,938 through August.

Yes, BYD is only 10,839 vehicles behind Ford, and if the trend continues, we won’t be too surprised if the two switch positions on the leaderboard even before the end of the year. BYD’s market share in Europe is now at 2.5 percent, compared to 1.1 percent in the January-August 2025 period. This shouldn't come as a huge surprise, though. BYD has been doing the exact opposite of what Ford has done in Europe: expanding its lineup at a rapid pace.

Ford, meanwhile, has spent the past few years shrinking its traditional European lineup. The Ka, Fiesta, Focus, and Mondeo have all been axed, leaving the Blue Oval with fewer mainstream nameplates to work with. CEO Jim Farley once said these cars "were loved by a lot of customers" but not profitable enough to warrant new investments. Additionally, surviving models such as the Puma and Kuga are getting long in the tooth, having been around since 2019.

But Ford has a plan to fight back by teaming up with Renault for a series of electric vehicles.


Source link
Related Topics:EV & Mobility

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.