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BYD’s Denza finalises dealer network ahead of India entry; Landmark, EVM, KUN among key groups

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BYD’s Denza finalises dealer network ahead of India entry; Landmark, EVM, KUN among key groups

BYD’s Denza finalises dealer network ahead of India entry; Landmark, EVM, KUN among key groups

The development marks an important step in BYD’s plans to establish Denza as a distinct premium brand in India, with the new network expected to operate separately from BYD’s existing retail operations.

BYD’s premium marque Denza is building its retail footprint in India ahead of its planned entry into the market later this year. The Chinese automaker is understood to have finalised a set of leading dealer groups across key markets, ETAuto has learnt. According to sources familiar with the matter, Landmark Group will operate Denza in Mumbai, while EVM is set to handle Bengaluru and Hyderabad. Also, KUN is understood to have been selected for Chennai, while Cargo Motors will represent the premium EV brand in Gujarat, including Ahmedabad. In the National Capital Region and Chandigarh, Passi Group’s Krishna Automobiles is expected to represent the brand. All of these are existing dealers of BYD in India. Advt

The development marks an important step in BYD’s plans to establish Denza as a distinct premium brand in India, with the new network expected to operate separately from BYD’s existing retail operations. “Denza is looking at a focused network in the initial phase, with established dealer groups in key luxury markets,” one person familiar with the development told ETAuto . BYD India did not respond to an email query. According to media reports, BYD is preparing to bring the Denza D9 luxury MPV to India as the brand’s first model, with a launch potentially taking place around the festive season.


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