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BYD teases China launch of Shark pickup over 2 years after overseas debut

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BYD teases China launch of Shark pickup over 2 years after overseas debut

BYD (HKEX: 1211) has teased the Shark pickup for the Chinese market for the first time, kicking off a promotional campaign to bring the plug-in hybrid model home following its overseas debut.

The company released official images of the Shark on its official Weibo account on Thursday, with the slogan "The overseas champion returns." Its sub-brand Fang Cheng Bao shared the same content on its official Weibo account.

Xiong Tianbo, general manager of the Fang Cheng Bao division, also shared the images. The teaser did not disclose a domestic launch date or pricing for the Shark.

The campaign marks a shift toward consumer-facing promotion for the Shark's China launch, following earlier executive comments and a regulatory filing.

BYD launched the Shark in Mexico in May 2024, making it a rare model from the company to debut overseas before going on sale in China.

The Shark has since entered markets including Brazil, Australia, Cambodia and Pakistan.

Its overseas sales totaled 4,300 in August, bringing the total for the first 8 months of this year to 29,997, according to data compiled by CnEVPost.

BYD executives had previously signaled plans to bring the Shark to China. Li Yunfei, general manager of branding and public relations, said in October 2025 that a domestic launch was being planned.

In May this year, Xiong announced that the Shark would join Fang Cheng Bao's lineup in 2026, without providing a detailed launch schedule.

The Shark subsequently appeared in a vehicle filing catalog released by China's Ministry of Industry and Information Technology (MIIT) in July, classified as a plug-in hybrid multipurpose truck.


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