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Audi China appoints Jeff Zhang and Rolf Michl as new dual leadership

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Audi China appoints Jeff Zhang and Rolf Michl as new dual leadership

Audi is reshaping its leadership team for its China business. Starting in November, Jeff Zhang will replace Johannes Roschek as President of Audi China. Additionally, Rolf Michl, previously CEO of Audi Sport GmbH, will move to China as Chief Operating Officer.

Audi has been experiencing declining sales in China for months – just like its parent company, Volkswagen, which has seen a 30 per cent drop in sales across all its brands in China since the beginning of the year. The premium brand is now initiating a leadership reshuffle in the People’s Republic: Jeff Zhang – most recently Vice President and CEO of the Chery brand at Chery International – will become the new head of Audi China.

Rolf Michl, currently with Audi Sport, will join him as part of a dual leadership team. According to an official statement from the manufacturer, the two will serve as co-leaders. The direct quote: “As part of the leadership realignment, the structure of the Audi China Board of Management will also be streamlined, with Jeff Zhang and Rolf Michl jointly leading the organization.”

In the meantime, Rouven Mohr, Board Member for Technical Development at Audi AG, will temporarily take over the leadership of Audi Sport. The former President of Audi China, Johannes Roscheck, will return to Ingolstadt. “He has played a key role in shaping Audi’s strategic development in China during a period of profound change,” according to the corresponding statement from his employer.

Jeff Zhang is expected to bring extensive experience in the Chinese market to his new role.


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