Ford is using the 2027 Bronco RTR to put genuine off-road hardware within reach of buyers who do not want to pay Bronco Raptor money. The new trim lands well below the Raptor while still pulling in plenty of Raptor flavor.
Pricing is now locked in ahead of orders opening in late 2026, with first deliveries scheduled for January 2027. That timing puts the RTR right in step with Ford's wider round of Bronco and truck price moves for the 2027 model year.
Ford set the Bronco RTR's starting MSRP at $50,495 before destination and delivery. That figure covers the base truck, not the fully loaded version enthusiasts have been asking about since the reveal.
Standard equipment includes beadlock-capable 17-inch wheels wrapped in 33-inch tires, plus squared fenders, signature LED lighting, and other RTR-specific design cues borrowed from the Bronco RTR's original debut. The truck pulls components from both the Bronco Raptor and Wildtrak-style hardware, which is how Ford keeps the price down while still delivering a distinct look.
Power comes from a 2.3-liter EcoBoost four-cylinder that makes 300 horsepower and 325 pound-feet of torque on premium fuel. Ford uses this engine family across much of the Bronco lineup rather than the Raptor's twin-turbo V6, which helps keep the RTR tens of thousands below its burlier sibling.
Ford is explicit that this starting figure is a manufacturer suggested retail price as it excludes destination and delivery charges, taxes, government fees, and certain dealer processing costs. A $1,995 destination and delivery fee for the Bronco family pushes a base RTR just under $52,500 before options.
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