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Zimmermann’s Global Expansion: CEO Roberto Eggs Unveils Strategy for Brand’s Growth

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Zimmermann’s Global Expansion: CEO Roberto Eggs Unveils Strategy for Brand’s Growth

With plans for a Paris flagship, deeper category offerings and expanded retail presence in key markets, Zimmermann aims to maintain its global momentum.

Roberto Eggs, the company’s chief executive officer, along with Nicky Zimmermann, cofounder and creative director, and Simone Zimmermann, cofounder and chief operating officer, sat down with WWD Tuesday at the Zimmermann store at 39 Greene Street in SoHo for an exclusive interview about the company’s ambitious growth and strategic plans. The three executives were in New York this week to celebrate their cruise collection, which was shown in May in Antibes, France, at a party at Indochine Wednesday night.

Established in Sydney in 1991, Zimmermann has carved out a space for itself as a luxury lifestyle brand with a robust retail, online and wholesale operation. The brand is accelerating on all fronts, expanding to new retail locations globally, growing its wholesale and online business and going deeper in categories such as shoes, handbags, denim and soft accessories. The company wants to be known not just for occasion wear, but for clothing to wear on a daily basis.

Zimmermann has put a focus on 15 global cities where it sees significant opportunities to further strengthen brand visibility and presence, although the brand will continue to expand its retail footprint and establish presence in other markets.

Perhaps the biggest news for the brand is that it plans to open a 15,000-square-foot flagship on Avenue Montaigne in Paris in 2028.


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