WPP has appointed Tyler Turnbull as Chief Executive Officer of WPP Creative. He will join in early 2027, succeeding Jon Cook.

The appointment puts an experienced agency leader in charge of WPP's integrated creative business as the group reshapes how its agencies work together for clients. He will oversee a structure that brings WPP's creative agencies under a single leadership role.

Before taking McCann's top global role, Turnbull spent 12 years at FCB, holding leadership positions in Canada, North America and globally.

His arrival also marks a leadership change at WPP Creative, with Cook due to hand over the role when Turnbull joins. WPP did not disclose further details about the transition.

WPP Chief Executive Officer Cindy Rose said the hire reflected the company's priorities for its creative operations and client work.

"Tyler is a world-class leader with the ambition, global perspective and creative conviction to lead the next chapter of WPP Creative. His appointment reflects our determination to bring together the very best of WPP for our clients, put creativity at the centre of growth and set a new standard for the industry. I am delighted that he is joining WPP," Rose said.

WPP Creative is part of a broader group strategy that combines agency brands with shared resources across media, data, production, commerce and technology. Turnbull will be responsible for linking its agency network more closely across those areas.

Turnbull's career has included senior roles at some of the largest names in global advertising. His time at FCB and later at McCann gave him experience across local, regional and international agency management, at a time when major holding groups have been under pressure to simplify operations and offer more joined-up services to multinational clients.

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