Hems fray, buttons go missing, fabric tears apart—whatever the defect, it’s not over until a tailor says it’s so, at least in these three wealthy European countries.

But while apparel repair seems to be thriving in countries like France right now, most of these consumers don’t turn to brands to give their clothes a second life.

In contrast, only two out of 10 consumers have ever used a repair service offered by a fashion brand, a new report said, largely attributing this to the industry’s lack of consistent, active communication that such option actually exists.

These findings were further expounded in a report titled “Repair Culture in Fashion” by the consultancy firm Create Sustain, payment platform Klarna, and Save Your Wardrobe, a tech firm that offers aftercare services for brands.

Out of over 3,000 adults polled in the U.K., France, and Italy, seven out of 10 said they had at least one piece of clothing repaired in the past year. Moreover, 30 percent said that they repair more today than they did three years ago.

Most turn to friends and family or a trusted tailor for repairs, or do the repair work themselves. More than half of the survey respondents said they were not aware that brands offered repair services.

“ Repair is usually positioned at the end of the customer journey: something a brand offers once a product needs help.

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