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What Consumer Centricity Means Today at the Estée Lauder Cos.

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What Consumer Centricity Means Today at the Estée Lauder Cos.

Much has changed at the Estée Lauder Cos. in 80 years, but not the group's commitment to staying in tune with its consumers.

The story goes that Estée Lauder, then a scrappy founder determined to get her namesake brand into Galeries Lafayette, spilled her Youth Dew fragrance on the department store’s floor, knowing customers would ask to buy it — and that the French retailer would subsequently relent.

Not only was she right, but more than half a century later, her keen market instinct lives on at the Estée Lauder Cos. — albeit at a significantly greater scale, informing the action plans of more than 20 portfolio brands whose combined businesses reached $15 billion in fiscal year 2026.

“Historically, Estée Lauder has been an amazing company when it comes to delivering the best high-touch experience through counters,” said Aude Gandon, executive vice president, global chief digital and marketing officer at the group. “Now, it’s basically about delivering that experience everywhere, wherever the consumer is.”

The company is walking the walk, employing myriad strategies to stay current and anticipate consumer needs in an increasingly fast-moving market.

“The world has shifted quite dramatically,” said Amber English, president, digital and online, the Americas, and global Amazon lead at the Estée Lauder Cos.



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