Six twentysomething employees from across the business reflect on how best to build momentum for generations to come.

Just two floors below the pristinely preserved office of the late Mrs. Estée Lauder, a new generation of beauty leaders is plotting the company’s next 80 years with a shared vision for hybrid work and how best to honor its heritage.

Having grown up on the cusp of the tech boom, their initial instinct is to innovate — not just products but also processes that will preserve and introduce the history of the Estée Lauder Cos. to future generations. While they believe innovation and agility are essential to building the brands of tomorrow, they are equally firm in their conviction that legacy drives longevity.

“Legacy is a differentiator that allows us to anchor ourselves in the things that have made us resonate with so many consumers of the past,” said Anna Boykis, a senior analyst shaping digital consumer experiences, who has been with the company for four years. “But I’m also excited to see what the new frontier is, and it’s exciting to work in a place that’s always moving forward.”

Here, six Gen Z employees from across the organization discuss the state of the industry, the key drivers of change and the positive attributes they bring to the table.

Anna Boykis is a Temple University graduate who studied management information systems. She first joined the Estée Lauder Cos. as a global IT intern in 2022 and has spent most of her career in the technology function of the company.

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