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Were You Fooled by Those AI Images of Rhode x Hunter Boots? You’re Not Alone.

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Were You Fooled by Those AI Images of Rhode x Hunter Boots? You’re Not Alone.

AI images circulated on social media of a collaboration between Hailey Bieber's beauty brand Rhode and the British heritage boot brand Hunter.

Fans of Rhode makeup and Hunter boots might have gotten their hopes up this week — only to be let down — if they spotted the AI images on social media depicting a collaboration between the beauty brand and the footwear brand.

The AI mockups, including photos and video created by @claure_studio, showcase Hunter’s classic rubber rain boots in Rhode makeup-inspired shades, plus an extra detail that’s strongly associated with Hailey Bieber’s beauty brand: a slot to hold lipgloss was added to the boot shaft. Rhode is known for phone cases that can carry its peptide lip treatment, a fact that is even in one of Justin Bieber’s songs. (“That’s my baby, she’s iconic/iPhone case, lip gloss on it.”)

While the photos were convincing and viral memes joked about the concept of putting lip gloss on a boot, a quick Google search verifies that the collaboration isn’t real. The original posts from @claure_studio were labeled as AI, though other accounts picked up the photos and further circulated them around the internet — and not all posts labeled them as AI, leading to commenters engaging with the content as if it showcased a real product. FN has reached out to Rhode and Hunter for comment on the mockup.

Hunter, which celebrates its 170th anniversary this year and is fresh off a reunion with Kate Moss , does engage in real collaborations with other brands.


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