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Blackpink’s Rosé Helps Puma Launch Its New Speedcat Croc Sneakers

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Blackpink’s Rosé Helps Puma Launch Its New Speedcat Croc Sneakers

The new shoe will be available in deep brown, off-white and black colorways on Oct. 15.

Puma and K-pop star Rosé are back together again — this time to introduce the German athletic brand’s latest Speedcat lineup.

For its latest launch, the German athletic brand is updating its racing-inspired silhouette with crocodile-textured detailing in a model called the Speedcat Croc. Rendered in “Black,” “Deep Brown,” and “Off-White” colorways, each iteration plays with the contrast between the tactile finish of suede and the reflective surface of the glossy overlays. Tonal Puma branding and matching laces complete the look.

Worn by Puma collaborator Rosé, the Speedcat Croc “reflects the global artist’s ability to bring her own perspective to the iconic style,” the company noted. In its newest campaign, the Blackpink singer is seen in a softly lit, retro interior, which serves as the backdrop for the accompanying visuals.

The Puma Speedcat Croc will be available Oct. 15 at Puma.com, Puma flagship stores, and selected Puma retail partners.

This is the latest project from Rosé and Puma, which first got together in 2024 when the brand signed the K-pop sensation as a brand ambassador.

Indeed, this launch comes just days after Puma and Rosé released two fresh takes on the Speedcat sneaker. The Oct. 8 release featured nappy nubuck leather uppers, signature wrapped laces, custom branding appearing on the tongue, and were available in earthy brown and deep burgundy colorways.

In July, Puma featured Rosé in a campaign to launch the Speedcat Etoile collection .


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