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Wellness Briefing:  Boka and Olipop partner on soda-flavored toothpaste to ‘stop the scroll’, plus news

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Wellness Briefing:  Boka and Olipop partner on soda-flavored toothpaste to ‘stop the scroll’, plus news

For the Wellness Briefing, Glossy sat down with Boka’s Kinsey Butler and Olipop’s Steven Vigilante to learn about the evocative new partnership between the two powerhouse brands, which will be sold through endcap placement at Walmart and Target this holiday season. Additionally, Google drops a new health wearable, L’Oréal-owned Maybelline invests in World Mental Health Day, and a new oral care leader takes on $25 million in Series A funding. 

Food partnerships hit a fever pitch with Olipop-flavored Boka toothpaste for the holidays

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