The British singer will host a curated shop featuring tour pieces on the Lithuania-based secondhand fashion platform, with proceeds benefiting Rainbow Railroad.
Vinted is partnering with Charli XCX to wear secondhand looks throughout her current “Music, Fashion, Film” tour, the company revealed Tuesday.
Alongside Charli’s longtime stylist Chris Horan, the singer has incorporated a slew of vintage and preloved pieces sourced from Vinted sellers for her touring wardrobe.
“Charli is known for her fun, accessible and distinctive personal style, as well as her ability to shape culture,” Jessie de la Merced, vice president of corporate affairs at Vinted, said in an interview. “She is the perfect partner to help inspire even more people to try secondhand fashion with Vinted.
“With a style that is unapologetically her own, Charli is a natural fit for Vinted. She is a longtime fan of secondhand and archival fashion and, together with her stylist Chris Horan, has consistently incorporated pre-loved pieces into her concert and red-carpet looks. That genuine connection to secondhand fashion meant we could create something authentic that brings our shared passion to life.”
Vinted noted that the partnership with Charli was a natural alignment given her own personal style tapping vintage and archival fashion over the years. Charli said that secondhand is a core part of her sartorial philosophy — and working with Horan sees her mix older pieces with newer styles to feel more personal and do something unexpected.
“I’ve always loved the idea that clothes can have more than one life,” Charli exclusively told WWD.
Source link
