The $3 billion private label has improved quality, merchandising and, in some cases, prices, and added more than 800 items to the assortment.

Target has reworked its largest home goods private label, Threshold, part of a merchandising overhaul under CEO Michael Fiddelke. Threshold notches almost $3 billion annually, the retailer said Tuesday.

As with other recent efforts from Target, there’s a focus on affordability. Prices on some Threshold items have been lowered, including a $20 price cut on certain comforters.

Merchandising improvements include presentation in stores that makes it easier to imagine how complementary items would work in the home. The brand also added more than 800 new items to the assortment.

Threshold, which launched in 2012, is getting the upgrade that Fiddelke promised months ago, with quality improvements and a more extensive range. The project is part of a $1 billion, multiyear turnaround.

Barware and serveware have been refreshed, bedding fabrics include gauze and textured cotton and much of the decor now has “elevated finishes.” Target is smoothing customers’ decision-making process by expanding choice and showing how items — which span traditional to contemporary — might go together. In its research, Target found that many people mix styles when furnishing and decorating their homes.

“As we've refreshed Threshold throughout the year and continue to rebuild our Home business, it's exciting to see how guests are already responding to the merchandising authority we bring with a range of styles, elevated design, and incredible value,” Mara Sirhal, Target senior vice president of home merchandising, said in a statement.

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