Vinted is expanding its partnership with e-commerce tech company Rokt into the United States. The partnership has been running for two years now in the U.K. and across six of the European markets, including France and Germany and is now being rolled out to the U.S.
Since the companies first teamed up in 2024, Vinted said it has been using Rokt’s machine learning to optimize hundreds of millions of transactions across Europe. The integration enables Vinted to show shoppers personalized offers from non-endemic brands straight after they’ve completed a checkout. The European rollout has seen an average customer engagement rate of 4 percent.
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“Rokt helps us use our first-party data to make the post-purchase experience more relevant for each member,” said Satya Vinnakota, director of ads at Vinted. “It’s about delivering the right message at exactly the right time, creating more value from each transaction while giving our members an experience that keeps them engaged.”
Founded in Lithuania in 2008, Vinted became Lithuania’s first unicorn in 2019 and now has over 2,000 employees across offices in Vilnius, Germany and the Netherlands. Bringing Rokt’s ad infrastructure to the U.S. is intended to bolster monetization as the Vilnius-based platform continues to expand its presence in the U.S.
S. is a natural next step,” said Marc Allsop, head of EMEA at Rokt.
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