The designer talks wear-testing, kajal and how beauty and fashion feed each other ahead of the Nov. 20 launch with Ounass and Bloomingdales.ae.
Victoria Beckham signs off on every product that carries her name, down to the size of a lipstick bullet. That obsessive attention to detail makes its way to the Middle East, where the brand launches Nov. 20, WWD has learned exclusively, at Ounass and Bloomingdales.ae in partnership with Al Tayer Insignia.
“I never put anything out there until I truly believe it is best in class,” she said. “Nothing is easy to develop when you’re trying to create something that hasn’t been done before.”
Ahead of the debut, Beckham told WWD the region has long been important to her and that “there’s an appetite right now.”
A trip to Dubai for her fashion capsule with Ounass last year gave her a read on the customer. “I really enjoyed meeting the women. I could really relate to the ladies,” Beckham said. “They appreciate quality, and for me, being a creative director at both fashion and beauty, I’m very, very hands-on with every single detail for both brands. Because ultimately, it’s all about the product.”
That attention to detail makes development slow and deliberate. Rouge Victoria, the brand’s new refillable lipstick in six shades of red, took more than two years. Beckham kept sending submissions back because she wanted a smaller bullet, a challenge when the case needed a magnet and a refill system.
“It’s my job to do that, and therefore everything should appear so easy to my customer,” she said.
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