The British beauty brand’s cult cleansing balm and Pro-Collagen bestsellers are among the products worth adding to cart.

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Before “quiet luxury” became fashion’s favorite shorthand, Elemis had already mastered the beauty equivalent: plush textures, spa-worthy formulas, understated packaging, and a clientele that includes some of the most photographed women in the world.

Victoria Beckham, Kate Hudson, Catherine Zeta-Jones, Suki Waterhouse, and Cara Delevingne have all been linked to the British skin care brand over the years. Now, some of its best-known formulas are getting a decidedly less luxurious price tag. For Amazon’s Prime Big Deal Days, select Elemis skin care is up to 40 percent off.

At the center of the Elemis universe is Pro-Collagen, the collection responsible for two of its most recognizable products. The Pro-Collagen Marine Cream, which debuted in 2003, has become something of a modern classic, with Hudson among its famous users. Beckham, meanwhile, has previously sung the praises of the brand’s Japanese Camellia Body Oil.

Part moisturizer, part daily SPF, this Pro-Collagen favorite hydrates skin while helping reduce the appearance of fine lines and wrinkles.

But if there’s one Elemis product that has achieved genuine beauty-cabinet ubiquity, it’s the Pro-Collagen Cleansing Balm. Zeta-Jones has counted herself among its fans, and it isn’t difficult to understand the appeal. The formula begins as a rich balm, melts into an oil to break down makeup and sunscreen, then emulsifies into a milk when water is added.

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