“Buyers continue to seek newness, comfort and sustainability, but with a much sharper focus on value, margin and price-performance,” said Aleem Ahmad, US Denim Mills’ deputy general manager, product and business development. “With ongoing geopolitical instability, including current conflicts, adding pressure on energy, freight and raw-material costs, we expect the overall market mood to remain cautious, selective and highly cost-conscious.”

The Pakistani-based mill is navigating this complex landscape by developing ways to reduce its reliance on finite resources and to create denim with a lighter environmental footprint. “Our key sustainability message for the season is to move beyond plastic and oil dependency to build a more responsible and resilient future for denim,” he said.

“In a world where the availability and cost of raw materials continue to shift, we believe true resilience comes from building differently. By moving beyond oil-dependent fibers and exploring more responsible material choices, we are creating a collection that is not only better for the future, but also better prepared for it,” he added.

The collection balances smarter ingredients and considered constructions that address specific trends.

For S/S ’28, the mill is exploring linen and Tencel constructions that enhance breathability, drape, softness and comfort, while preserving denim’s authentic feel. This direction is displayed in Edit, a capsule built around blended fabrics that redefine denim’s hand feel, movement and seasonal relevance, Ahmad said.

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