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Tyrese Maxey on Designing His Signature New Balance Shoe, Being a ‘Girl Dad’ and His Friendship With LeBron James

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Tyrese Maxey on Designing His Signature New Balance Shoe, Being a ‘Girl Dad’ and His Friendship With LeBron James

Ahead of the New Balance Maxey V1 release and the 76ers’ season opener against the Knicks, Maxey spoke about off-court fashion and fatherhood.

The day before Tyrese Maxey’s signature shoe launched on Oct. 2, the NBA All-Star’s phone was lighting up with texts from people excited to order it on the New Balance app.

“It’s pretty surreal,” he said as the Maxey V1 was on the precipice of release. “It’s a blessing. All the thanks go to God first, but then of course, New Balance. I appreciate them for the partnership.”

The shoe arrived on the market just about three weeks shy of Tuesday night’s NBA season opener, in which Maxey’s team, the new-look Philadelphia 76ers, will take on the defending champions, the New York Knicks, at Madison Square Garden. It’s also a big month for Maxey considering he made a cameo as himself in the Season Six premiere of “Abbott Elementary,” appearing alongside his teammates Jaylen Brown and VJ Edgecombe in the comedy series.

In creating the Maxey V1, his number-one goal had to do with branding and identity: “I wanted people to know that it was a New Balance shoe without even seeing the logo,” the athlete explained.

” In 2025, they dropped the comic book-inspired “Hero Pack” together featuring the Hesi Low V2 basketball shoe and 1906R lifestyle shoe. It’s all led him here, as he becomes only the second New Balance athlete with a signature shoe.



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