CONNECT WITH US
eCommerce

eCommerce

Universal Standard’s x Abisola collab makes a business case for size inclusion amid the GLP-1 boom

Glossy logo

Published on

Add as a preferred source on Google
Universal Standard’s x Abisola collab makes a business case for size inclusion amid the GLP-1 boom

As GLP-1 drugs alter customers’ bodies and shopping habits, Universal Standard is betting that fluctuating sizes make inclusive fashion more relevant, not less.

The brand launched US x Abisola, a seven-piece capsule created with London-based creative director Abisola Omole, in September. Priced from $150-$225 and spanning sizes 00-40, it includes tailoring, knitwear and separates designed to work as a wardrobe.

Nearly 60% of the collection’s first-week unit sales on Universal Standard’s U.S. DTC site occurred within its first 48 hours, according to the brand. Customers bought an average of 1.7 pieces per order, including combinations of the $225 Ponte Blazer and $165 Ponte Wrap Pant.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.