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Under Armour Q2 sales slide as CEO cites optimism about AI

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Under Armour Q2 sales slide as CEO cites optimism about AI

Under Armour CEO Kevin Plank spoke in optimistic terms about the sports apparel and equipment brand’s road ahead, even as net revenue fell 6.9% year over year to $1.24 billion in the fiscal second quarter ended Sept. 30.

“We delivered against our revenue expectation and exceeded our operating income outlook,” said Plank in the company’s earnings announcement. “As we progress in this transformation, we are driving greater efficiency across our business, sharpening our product offering, and amplifying global marketing to strengthen our brand and improve financial performance.”

In the meantime, Under Armour shared that it incurred a total of $13 million in Q2 costs released to its Fiscal 2025 Restructuring Plan, which expects to be “substantially complete” by the end of 2026. It expects full fiscal year revenue to ultimately fall year over year “at a mid-single-digit percentage rate.”

Under Armour is No. 158 in the Top 1000 Database. The database tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.

Under Armour is also No. 285 in Digital Commerce 360 and ReFiBuy’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

“Wholesale revenue decreased 6% to $725 million, reflecting the impact of softer full-price sell-through and pressure in parts of the distributor business, partly offset by select accounts and markets,” Plank told investors on Under Armour’s Q2 earnings call.



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