With prices ranging from $18 to over $300, these Advent calendars span beauty, homeware, books, and intimate toys, with surprises that make the countdown to the holidays all the more worthwhile.
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What began as a religious countdown to Christmas in the 19th century has since become a holiday shopping staple. Advent calendars evolved from illustrated designs for children to chocolate-filled treats and, today, curated collections of beauty, fashion, and lifestyle products. For retailers, they’re a chance to package new exclusives and longtime customer favorites into 12-, 24-, or 25-day countdowns, with the promise of surprises worth more than the price of the calendar. It’s a win-win, at least when brands get the formula right.
Skims learned that lesson the hard way when its $148 12-Day Accessories Advent Calendar sparked backlash on TikTok this week. Instead of luxurious surprises, customers unboxed an assortment of branded hair ties, bobby pins, keychains, and other underwhelming accessories that have been compared to “junk” by netizens.
Although the calendar has sold out since its release in October, Skims has offered refunds following the online uproar over the last few days. To help you avoid a similar holiday letdown, we’ve rounded up the best Advent calendars on the market, featuring carefully curated products and impressive total retail values that make the splurge worthwhile.
For under $70, this Macy’s Advent calendar includes 25 days of beauty surprises and delivers an impressive lineup of skin care, makeup , haircare, and fragrance finds from recognizable brands.
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