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The Sneaker Resale Market Had a Sluggish September, But October Could Be More Promising

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The Sneaker Resale Market Had a Sluggish September, But October Could Be More Promising

The October pipeline has 27 potential high-heat sneaker launches, which could bode well for the collectible resale market.

The sneaker resale market is feeling the impact of a broader sneaker slowdown.

Despite 30 product launches in September, only 13 sneakers sold out in the primary channels and traded at premiums in the secondary market on resale platforms such as StockX and GOAT, according to Needham analyst Tom Nikic. He describes sneakers selling out in the primary channels that trade at premiums in the secondary collectibles resale market as “high-heat” products.

The average resale premium was 27 percent. Nike had nine sneakers on September’s high-heat list, with its Air Max 1000 “Stone Burgundy Crush” garnering the highest resale premium at 56 percent. The sneaker sold at $180 in the primary channel and then jump to $280 at resale. The Swoosh had two other sneakers that garnered a 43 percent premium, the Book 2 “Detroit Lions,” at $222 at resale from $155 in the primary channel, and the Air Max 90 x Wagyu “Black and Anthracite, at $215 at resale from $150 in the primary channel.

Joining Nike with a 43 percent premium was the Adistar 5 “Larry June” from Adidas, with a resale price of $228 and a primary channel price tag of $160. Vans made the premium list with its Pearlized Old Skool “Yacht Club,” at $160 in the resale market representing a 23 percent premium, up from $130 in the primary channel.

Also doing well is the Mind franchise, which remains a bright spot for Nike, with release volume relatively low.


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