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The Backroom: A status check on Target’s turnaround

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The Backroom: A status check on Target’s turnaround

Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.

Welcome to The Backroom, a window into what goes on behind the scenes as the Retail Dive team covers the stories and trends reshaping retail. You can check out all our podcast episodes (past and present) here and listen on Apple Podcasts, iHeartRadio and Spotify. ​​

Just over a year since Target announced Michael Fiddelke as its new CEO, the mass retailer may actually be in the early innings of a successful turnaround effort.

The company has had two quarters of meaningful sales and traffic growth. But it hasn’t been without some issues — whether that be the public backlash over a private label children’s Halloween costume or the delayed improvement for Target’s home and apparel categories.

In this month’s episode of The Backroom, Retail Dive’s Lead Reporter Daphne Howland and Reporter Dani James sit down to take stock of where Target is with its turnaround ahead of the ever-important holiday season.



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