Trends, particularly in athletic footwear, can change at a moment’s notice. This is particularly true with Air Jordans, where the most in-demand model tends to shift every few years. Throughout the 2000s, the Air Jordan 11 had the spotlight, while the Air Jordan 3 did much of the heavy lifting for the Nike Inc. label in the early-to-mid-2010s. The Air Jordan 1 took over in the late 2010s — although it’s glaringly fallen out of favor in the years since.
The biggest constant in recent years for Jordan Brand is Michael Jordan’s beloved Air Jordan 4, which has been the label’s most popular model for quite some time now. But you don’t have to just take our word for it, as newly shared data from StockX not only supports the claim, but offers a hint at which model could potentially take its place next.
In StockX’s just-issued Big Facts: 2026 Trends report, the Detroit-based resale platform breaks down its findings based on global sales from January through October along with third-quarter search data.
Despite some sluggishness on the retail front, Jordan Brand is growing on the secondary aftermarket. Sales for the brand were up 8 percent year-over-year, boosted by the Air Jordan 5, sales of which increased by 73 percent, as well as the aforementioned Air Jordan 4. And while Air Jordan 4 sales only managed to creep up 3 percent, the model still firmly holds its place as the top-traded model on the platform.
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