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Thailand’s Chud Thai Stops in Paris Ahead of UNESCO Intangible Heritage Inscription Bid

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Thailand’s Chud Thai Stops in Paris Ahead of UNESCO Intangible Heritage Inscription Bid

A half-day exhibition and conference highlighted the Asian country's national dress but also its place as a launchpad for a new era in its fashion.

PARIS LAYOVER: A campaign highlighting Thailand’s national Chud Thai dress landed in Paris on Saturday at Le Meurice.

The half-day stop was part of a multiyear effort to see the country’s national dress added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, under the urging of Thai princess Sirivannavari Nariratana Rajakanya.

The proposal, titled “Chud Thai: knowledge, craftsmanship and practices of the Thai national dress,” is slated for consideration at the 21st session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage hosted in Xiamen, China, between Nov. 30 and Dec. 5.

Nariratana Rajakanya told WWD ahead of the event that the project began as a personal undertaking, inspired by the wishes of her aunt, princess Maha Chakri Sirindhorn, Thailand’s Princess Royal and younger sister of King Vajiralongkorn.

Early events were small gatherings at ambassadorial residences, with dresses borrowed from her own wardrobe and members of the diplomatic entourage serving as models. The endeavor received the support of the Thai Ministry of Culture, with the government approving the nomination in 2024. There have since been showcases around Chud Thai in London, The Hague and Tokyo.

For the Thai royal, this cultural mission is also a tribute to a beloved family member: Queen Sirikit, the Queen Mother, who passed away in October 2025 at the age of 93.



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