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Tech Tuesday: Profitmind Upgrades Competitive Intel Capabilities

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Tech Tuesday: Profitmind Upgrades Competitive Intel Capabilities

This week, we learn that collaborations are improving how businesses operate and how inefficiencies can be drastically reduced.

Descartes Systems Group announced the integration of its Descartes MacroPoint Advanced Ocean Visibility solution with SAP Business Network Freight Collaboration and SAP Business Network Global Track and Trace. As a result, real-time visibility is achieved.

In other news, Profitmind has leveled up competitive intelligence with Profitmind Awase. This groundbreaking tech reconciles product listings at scale across massive and fast-changing catalog assortments. Mind blown.

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Agentic AI decision intelligence platform Profitmind announced on Tuesday the general availability of Profitmind Awase, a new product-matching model designed to expand competitive intelligence for retailers by matching identical products across competing online catalogs without relying on shared barcodes or product codes.

Operating in production since April 2026 with fewer than 1 percent of surfaced matches rejected by retail merchandising teams, Awase analyzes product photography, descriptions and technical specifications together. This lets retailers reliably track pricing, assortment and marketing trends even in categories like fashion where identifiers are typically inconsistent or missing.

The model addresses a long-standing industry challenge: reconciling product listings at scale across massive, fast-changing catalog assortments. Trained and tested on more than 200 million products using 7 million labeled product pairs from retail merchandisers, Awase evaluates items at a detail level that mirrors human expertise. 3 percent first-attempt accuracy rate on live retail assortments without product identifiers.


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