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Target’s digital holiday catalog features toys — and a way to incorporate handwritten wish lists

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Target’s digital holiday catalog features toys — and a way to incorporate handwritten wish lists

The retailer’s kids catalog is focused on interactive experiences including demonstrations and video reviews.

Target is ready to take the traditional holiday catalog and make it an immersive, digital experience.

The catalog features around 500 toys, games and gifts. Additionally, each page of the retailer’s physical catalog has a unique QR code that can be scanned. Shoppers will then be directed to a corresponding page in the digital catalog.

This year’s holiday kids catalog is the “most expansive” yet, per the company.

Target on Monday also released its “Bullseye’s Top Toys List,” featuring a collection of 50 products curated by the retailer’s merchants. Over half of the items, and more than 20% of the retailer’s overall toy assortment, are exclusive to Target.

Products from the top toys list will be featured online and in stores with curated displays organized by age, interest and play style.

The retailer is also highlighting value this year. The holiday catalog highlights “affordable favorites” and prices that start at around $5. Target’s overall toy assortment includes over 1,000 products under $10.

The retailer last week announced it is reducing prices on about 2,000 home, apparel and accessories products. The company previously reduced prices on around 3,000 products this spring.

Those price drops, and an emphasis on affordability, come as shoppers are increasingly price-conscious as they expect the cost of gifts and other seasonal items to increase this holiday season.

Target has been focused on regaining merchandising authority as the company undergoes a turnaround .



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