CONNECT WITH US
eCommerce

eCommerce

Tapestry to sell via Google’s Gemini app, AI Mode

Retail Dive – E-commerce logo

Published on

Add as a preferred source on Google
Tapestry to sell via Google’s Gemini app, AI Mode

Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem.

Tapestry is leveraging AI to create another pathway to reach customers, adding to its existing channels like its stores and website.

“Our goal is for shoppers to find and engage with our brands at the moment when inspiration strikes, whether it be when a consumer passes by one of our stores, peruses our websites, or chats with AI,” Joanne Crevoiserat, chief executive officer of Tapestry, said in a statement.

Google has been building out its AI shopping offerings in recent years to appeal to consumers and retailers. Last year, the tech giant debuted its AI Mode, which merges Gemini and Shopping Graph to let shoppers virtually try on products, find the lowest prices and receive product recommendations.

Tapestry isn’t alone in its Google collaboration. Similarly, Ulta Beauty also added its product assortment to Google’s AI Mode and the Gemini app, enabling shoppers to view product recommendations, compare multiple products and buy items through Google. Walmart also enabled shoppers to discover and purchase merchandise from Walmart and Sam’s Club through the Gemini app.

As more retailers integrate their inventory into AI platforms, some experts warn that doing so widens the distance between retailers and their customers. Without that connection, retailers risk losing data and direct interaction with shoppers.

Still, there isn’t a substantial change in the data Tapestry receives from customers shopping via Google’s AI platforms, Chief Information and Data Officer Yang Lu said in an email to Retail Dive.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.