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Swedish Stockings targets US growth as tights return to the runway

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Swedish Stockings targets US growth as tights return to the runway

A pair of orange tiger-print tights became an unexpected customer-acquisition tool for Swedish Stockings. Now, the brand is bringing them back as it makes a bigger push into the U.S.

On October 7, Swedish Stockings will pre-launch two new versions of its Roxana Tiger Tights, co-designed with writer and fashion personality Leandra Medine Cohen, at its first U.S. pop-up. The $65 tights will arrive in Sharp Red and Bubblegum colorways, alongside the original Orange, before launching online on October 8.

Founded in Stockholm in 2013, Swedish Stockings produces tights primarily from recycled yarns and has built its name on making a traditionally disposable product more durable. It also operates Treadfine, a B2B production service making hosiery for other fashion brands and retailers.

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