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Sunday Business: Executive Moves

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Sunday Business: Executive Moves

In this monthly roundup, leadership changes across the global beauty and personal care industry reflect an increasing emphasis on operational efficiency, financial discipline, digital transformation and international growth. From boardroom appointments and executive succession to legal oversight and emerging retail channels, companies are strengthening their leadership teams to navigate an increasingly complex commercial environment while positioning their businesses for long-term success.

Operational leadership is taking centre stage at some of the industry’s largest luxury and beauty groups. LVMH appointed Alexandre Oulès as Chief Operating Officer of its Beauty Division, reinforcing the importance of operational excellence as the group continues to develop its fragrance and cosmetics portfolio. The appointment reflects the growing need for coordinated management across global brands, manufacturing operations and international distribution networks.

Financial leadership is also undergoing change. Coty appointed Soraya Benchikh as Chief Financial Officer amid its ongoing business transformation, placing new leadership behind financial strategy as the company seeks to improve performance and strengthen its operating model. The appointment highlights the increasingly important role of finance executives in managing restructuring, capital allocation and long-term profitability.

Corporate transformation is driving leadership changes elsewhere. Oriflame appointed Kenneth Benaim Campbell as CEO, marking a new chapter for the beauty and wellness company as it continues to navigate changing market conditions and evolve its business model. The appointment places fresh leadership behind efforts to strengthen commercial performance and support future growth.

Boardroom expertise remains another priority. Ulta Beauty appointed Brieane Olson, CEO of PacSun, to its Board of Directors , bringing experience in retail, consumer engagement and brand development.


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