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Substance of Light, a UV Skin Care Brand, Wins the First Sephora Prize for Emerging European Brands

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Substance of Light, a UV Skin Care Brand, Wins the First Sephora Prize for Emerging European Brands

“I think newcomers need help in understanding how to scale properly, and at the right pace, and we want to support them,” said Catherine Spindler, Sephora Europe and Middle East president, of the retailer's new prize for emerging European beauty brands.

LONDON — Sephora has picked the winners of its inaugural prize for new European beauty, part of a wider effort to incubate brands and equip them with tools needed to compete in a crowded market.

On the eve of London’s Sephoria festival, a buzzy affair where brands showcase their products, host demonstrations and master classes for consumers, the retailer revealed Substance of Light, a UV protective skin care brand founded in 2021 by French entrepreneur Clara Nentille, as winner of the Sephora Prize.

The second-place winner was fragrance house French Cowboy, which was founded in 2025 by Ashley Santiago and Adrien Ollat, and collaborates with different creatives on the scents. In third place was the Belgian hair care brand Omad’s, which was founded in 2021 by Zoé Jadot and Julien Dupont. It aims to enhance and naturally brighten blond hair with formulas based on an old family recipe.

Catherine Spindler, Sephora Europe and Middle East president, said the aim of the prize is to highlight and support European talent. The prize is open to brands across the region, including continental Europe, the U.K., Turkey, Switzerland and Monaco.

“This new initiative is based on Sephora’s DNA. We want to find new brands and trends, but we also want to celebrate European entrepreneurship.


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