Kai combines accessible drugstore make-up with a maximalist approach built around colourful eyeshadow, graphic eyeliner and experimentation. While today’s look leans towards grunge, her usual aesthetic is much bolder. She largely develops her own looks rather than following tutorials and would like to see the creativity and playful packaging she enjoys combined with a more luxurious make-up experience.

Kai describes her usual make-up aesthetic as maximalist, although today’s look has a distinctly more grunge-inspired feel.

Her everyday creativity comes through particularly around the eyes, where she experiments with colourful shadows, graphic eyeliner and shapes such as spirals.

Pull quote: “Normally it’s more maximalist because I usually do fun eyeshadow colours and graphic eyeliners.”

She starts with NIVEA Soft moisturiser before applying concealer, followed by e.l.f. Cosmetics cream blush and cream bronzer.

Her routine demonstrates how products from different brands and price points can be mixed to create an individual aesthetic.

While her make-up on the day of filming is more grunge-inspired, Kai usually gravitates towards a much more colourful aesthetic.

Fun eyeshadow shades and graphic eyeliner allow her to experiment with different shapes and designs rather than following a fixed everyday look.

Pull quote: “I usually do fun eyeshadow colours… with graphic eyeliners, some spirals or something.”

For Kai, maximalism is less about following a prescribed trend and more about having the freedom to experiment.

Kai occasionally watches make-up tutorials when they appear on her TikTok For You page , but actively searching for tutorials is not an important part of her routine.

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