Ann embraces a Clean Girl make-up aesthetic, particularly for the office, with a routine built almost entirely around Irish cosmetics brand Sculpted by Aimee. From moisturiser and primer to foundation, concealer and liquid blush, she favours a consistent collection of products, with Makeup by Mario contour providing the main exception. While she prefers shopping online, she still visits stores for shade matching. Her dream product innovation is a wider selection of miniature make-up products, allowing her to carry her favourite cosmetics in a more compact, travel-friendly bag.

Ann describes her everyday make-up style as probably Clean Girl, particularly when getting ready for work.

Her approach centres on a consistent routine using products she knows and trusts rather than frequently switching between different brands.

For Ann, make-up needs to fit comfortably into her working day while remaining practical and easy to manage.

Ann’s make-up collection is dominated by Sculpted by Aimee, the Irish cosmetics brand.

She uses several products from the range, creating a routine that combines skincare preparation with complexion coverage and colour.

Her preference for using multiple products from one brand highlights the appeal of a coordinated cosmetics range.

Pull quote: “It’s fully Sculpted by Aimee, which is an Irish brand.”

Unlike consumers who regularly experiment with products from numerous brands, Ann has developed a strong preference for Sculpted by Aimee.

Her moisturiser, primer, foundation, concealer and blush all come from the same brand.

The only product she specifically mentions swapping out is her contour, which comes from Makeup by Mario .

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