Spreetail has launched Brand Benchmark, a competitive intelligence dashboard for brands selling on Amazon. The tool is available to the company's brand partners through its Smart Shelf retail operating system.

It is designed to show brands how they compare with rivals across five sales drivers on Amazon: findability, conversion, price, inventory and market share.

According to Spreetail, Brand Benchmark assigns percentile-ranked scores using more than 20 underlying metrics and draws on a searchable dataset covering the top 400,000 Amazon US brands. Its artificial intelligence models track factors including competitor traffic, advertising, promotions and pricing to identify which changes are linked to market share movements.

The launch expands Smart Shelf, Spreetail's in-house software system for its merchant teams and brand partners. The dashboard is intended to address a common problem for brands: they can track their own sales and profits, but often have less visibility into competitor activity.

Features include a brand scorecard, custom competitor selection, daily alerts, email summaries and a historical timeline showing what drove changes in market share over time. Spreetail's merchant team also uses the tool to advise partners on their competitive position.

"Brands have insights into their own sales and profits, but they often don't have visibility into the dozens of factors that are affecting their competitive position on Amazon. And if they did, sifting through the data to separate signals from noise would be a full-time job," said Josh Smith, Chief Technology Officer at Spreetail.

He added: "Brand Benchmark does all that for them. It closes the gaps in their data, erases blind spots and provides insights that give them clear next steps to improve their competitive positioning.

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