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Songzio and Egonlab Debut Military-Inspired Collection Online

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Songzio and Egonlab Debut Military-Inspired Collection Online

South Korean fashion house Songzio launched a collaborative apparel collection with Paris-based label Egonlab online on Monday, drawing on historical French military silhouettes across outerwear and tailoring.

The capsule, titled “The Art of Dark Poetry,” follows about eight months of the teams working together, after finding common ground in the Paris design scene.

Physical retail rollouts accompany the digital release. Songzio hosts an opening presentation at its Seoul flagship store on Wednesday, followed by a European retail show scheduled for Dec. 3 at its boutique in the Marais district of Paris.

The collection focuses on structured forms, contrasting Songzio’s architectural garment construction with Egonlab’s romantic detailing. Garments feature exaggerated shoulder padding, cinched waists, lengthened officer coats, and wider cavalry jackets.

Traditional military uniform fixtures appear throughout the line in shifted placements. Rather than designating status or rank on shoulders and chests, elements such as frogging, soutache embroidery, braids, and decorative cord work sit across trouser legs and outer seams.

Songzio creative director and chief executive officer Jay Song explained the creative tension behind the project.

“Rather than compromising those identities, we wanted to challenge one another and create something that neither house could have achieved independently,” he said.

For South Korean luxury houses, collaborative releases with European independent labels serve as a vehicle to test customer demand outside domestic department stores. Songzio has run dedicated runway shows on the official Paris calendar while preserving its flagship footprint in Seoul.

Independent labels face elevated production costs when combining bespoke tailoring components like soutache braiding with low-volume runs.


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