Gaming, fashion and digital goods were the main categories bought internationally from Singapore businesses through PayPal's platform. Overseas shoppers made more than 135,000 transactions a day on average across the top 10 shopping categories.
In the 12 months from July 2025 to June 2026, Singapore merchants selling through PayPal reached more than 11 million international buyers in more than 100 markets. Those businesses processed an average of more than US$245 million in cross-border payments each month.
The United States, Germany, Mexico and Australia ranked among the main overseas markets buying from Singapore businesses. PayPal also highlighted demand from Vietnam, particularly for fashion and digital goods, as a sign that buying patterns are spreading beyond long-established destinations.
Across all international purchases from Singapore sellers through PayPal, gaming ranked among the most purchased categories, alongside fashion and digital goods. The strongest overseas demand for Singapore gaming businesses came from the United States, Germany and Japan.
Fashion purchases were led by buyers in Mexico, Vietnam and the United States. For digital goods, the United States, Germany and Vietnam were the top markets.
The figures suggest Singapore-based online sellers are attracting demand from a mix of mature and newer cross-border markets, with category preferences differing by country. That spread may help some merchants reduce reliance on a small number of export destinations.
In markets where PayPal Pay Later is available, shoppers most often used it when buying gaming, hotel and digital goods from Singapore businesses. 4 times larger than those that did not use that payment method.
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